15Jan
On: January 15, 2017

2016 in Review for Everything Beautiful

There seems to be an overarching dark cloud over the year 2016 and I will be the first to admit, it wasn’t my favorite but it was a significant year for Everything Beautiful. For me, Everything Beautiful proved to have a momentum of it’s own. I slowly watched it evolve into this company that acclimated quickly and for the most part efficiently. It proved to be successful and sustainable. We hit obstacles, resolved them to the best of our ability, learned hard lessons, and came out on the other end. That’s a part of life. You’re going to hit speed bumps along the way and I think it’s a true test of character on how we choose to respond in those situations.

Looking back, I would tell myself to extend my vision. To think beyond what I thought was possible. To push boundaries and ask hard questions that are not necessarily hard just courageous because you’re asking for what you want. You will be surprised by what will be given to you if you just ask for it! And sometimes it will not work and that is okay. I promise you, after much experience, “no” is not the end of the world. Sometimes you will look back and be thankful for that closed opportunity. It is not rejection. It is not a reflection of who you are. It doesn’t mean you’re in adequate. It’s just a no. Think of the countless times you have said no. Just keep going. Try again. Do it better. I would remind myself to pay attention to the process instead of obsessing over the end result because it is the process that is going to determine the result.

Here are the big moments for Everything Beautiful last year:

  • Everything Beautiful had the opportunity to be a part of twenty-four weddings and six events! We exceeded the following year by over 52%, which was far more than I had anticipated or if we’re being honest, even dreamed.
  • We traveled to four different states for destination weddings and worked out of hotel rooms, cabins, and even out of the back of the Jeep. No lie.
  • We became a legitimate we by adding the helping hands of Abbey Byers, Jodi Ferrell, and Josie-Lynn. Also recruited the help of Lisa Grady, Meghan Wood, and Angelina Stancampiano countless times. These events would’ve never happened without these girls and I am beyond thankful for them!
  • Editorials: Hey! It’s always fun to be featured along the side of incredible vendors and a huge honor! Junebug Weddings, Smitten Magazine, Style Me Pretty, and Midwest Bride all shared some light and love with Everything Beautiful!

“… but Everything Beautiful is a celebration and we have to continue to choose that and believe that. Everything we mark with our brand, how we conduct ourselves, how we respond to conflict, what we devote our time to- all of this matters.”

Moving Forward:

I think now more than ever my attention has shifted to sustainability and sourcing our product responsibly. This means developing methods of sourcing locally as well as growing a portion of our product. We look forward to collaborating with local artists and creating more opportunities to grow.

We want to be intentional with our community and have an active involvement. This means we want to hear from you! For instance, what opportunities would you like to see provided by Everything Beautiful?

Vision: Have you ever tried to lead without a vision? It becomes pretty counterproductive real quick. It’s because it is so necessary to set an intention, otherwise we become idle or wanderers without a cause. And we have a cause! You have a cause. When I started this crazy escapade it was terrifying and thrilling. I told myself, “I am going to do six weddings this year.” I did twelve that first year. That was it though. I had no elaborate plan. I had a goal and a vision.

Everything Beautiful is a celebration and we have to continue to choose that and believe that. Everything we mark with our brand, how we conduct ourselves, how we respond to conflict, what we devote our time to- all of this matters. It’s a celebration of life and what is to come. That is our goal, to complete each celebration with integrity, diligently, and of course beautifully.

Thank you for the past three years. We look forward and are expectant for what is to come!